ING is launching new campaign to get its plan sponsors and customers to look at the "Big Picture" of where they would like to be in retirement so they will be motivated to set a goal, create a plan and save for the long-term.

The campaign will coincide with America Saves Week 2012, which takes place Feb. 19-26. ING's effort reminds individuals to develop a comprehensive strategy, which includes leveraging the automatic savings power of a tax-deferred retirement plan.

"These days we are all challenged with competing financial priorities, but one thing that should not get overlooked is planning and saving for retirement," said Maliz Beams, CEO of ING U.S. Retirement. "ING is committed to helping Americans reach their retirement savings goals by offering tools, information and resources that can simplify the process and help them see their entire financial picture. By setting goals and identifying ways to save easily and automatically, individuals will be in a better position to retire with the financial security they expect and deserve."