In part one, we talked about using your company's website to make an impression online. Now, let's examine the use of new technology and social media.
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Social media outlets are an abundant and necessary component of any marketing strategy to further communication with customers. The modern consumer is increasingly technologically savvy and accustomed to conducting business transactions via social media channels. Unfortunately, insurance providers are not typically known for a robust social media presence. It's important to have the proper individual or team in place for the generation of consistent, yet meaningful content on Twitter, Facebook, YouTube, Google+ and other social networks.
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Stay ahead of the game
The distance between how insurance is sold today and how it was sold just decades ago is wide. In the changing e-commerce world, businesses need to stay in step with consumer demands and be willing to accept new methods of technology when trends are changing. Best practices and technology associated with e-commerce are ever evolving, as are the demands of online consumers. As more insurance providers look to heighten their online presence, an immeasurable return on investment is what is achieved. By becoming more available, approachable and proactive, both customers and service providers reap both the obvious and unforeseen benefits.
Mark Carney is CEO of HCC Medical Insurance Services.
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