PIMCO, Vanguard receive top marks from institutional investors

PIMCO and Vanguard received the most favorable impression ratings among prospective institutional investors on Cogent Research’s Investor Brandscape 2011, a market research report that examines the attitudes and behaviors of institutional investors, including asset manager preferences. The report is based on a survey among 650 pension and nonprofit institutions with a minimum of $20 million in assets.

On a scale of one to 10, more than two-thirds of prospective institutional investors in the pension and nonprofit market rated PIMCO “very” or “extremely” favorably, and more than six in 10 viewed Vanguard in the same way.