Motivation. It's a strange and multi-layered concept that most of us use on a regular basis in conversation about how human beings interact with the world around us.

How motivated do I feel today? What motivated someone to do this or that? How can I motivate someone to behave in a particular fashion?

Straightforward application of motivation concepts seems to be surrounding us in common settings. Yet it wouldn't be hard to argue that finding what actually motivates us is infinitely more challenging—and intriguing at the same time. 

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