Reputations of major corporations are taking a hit as the public is becoming more skeptical and seems to be jaded by continued economic uncertainties as well as its causes, according to a recent survey by brand and marketing consultancy Prophet.
This survey reports score declines among all industry sectors except a marginal gain for the oil and gas sector; however, this increase is not enough to remove the oil and gas industry from being viewed as one of the poorest reputation performers.
"Overall, reputation scores fell back to the levels of the first year of our study, 2009," says Jeff Smith, the Prophet partner who led the study. "This year 16 percent of all companies ranked in the 'poor' category of performance versus 13 percent last year. And none scored at 'leading' levels while 14 percent did in 2010."
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
