Search
 

Marketing to Boomers: 'Where did my retirement go?'

Boomers present a unique set of challenges as clients that make them a different kind of consumer than either the traditional retirees many advisors have based their businesses upon, as well as younger Gen X and Gen Y consumers.

By Andy Stonehouse | Updated on April 16, 2012

A recent survey by BenefitPro.com’s sister site revealed that 90 percent of advisors considered Baby Boomers a growing part of their business, not so surprising considering the demographic wave of 78 million or so Boomers in the U.S. – and the fact that the first of their generation have reached traditional retirement age this year.

Boomers, however, present a unique set of challenges as clients that make them a different kind of consumer than either the traditional retirees many advisors have based their businesses upon, as well as younger Gen X and Gen Y consumers.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.