RidgeWorth Investments partnered with Mark Magnacca of Insight Development Group to introduce the PHD Personal Branding Process to help financial advisors differentiate themselves using a simple, powerful and relevant communication style that accelerates business building.
RidgeWorth's new personal branding resources are designed to help advisors answer a series of four questions in an easy to follow, step-by-step process that helps them gain new perspective on who they are, what they offer, how they offer it and how to maximize their offering.
"According to Tiburon Strategic Advisors, there are over 300,000 financial advisors in the US and the Labor Department projects that number will grow by 30 percent through 2018," said Jim Stueve, president of RidgeWorth. "Advisors will need to better differentiate themselves in such a crowded marketplace."
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