RidgeWorth Investments partnered with Mark Magnacca of Insight Development Group to introduce the PHD Personal Branding Process to help financial advisors differentiate themselves using a simple, powerful and relevant communication style that accelerates business building.
RidgeWorth's new personal branding resources are designed to help advisors answer a series of four questions in an easy to follow, step-by-step process that helps them gain new perspective on who they are, what they offer, how they offer it and how to maximize their offering.
"According to Tiburon Strategic Advisors, there are over 300,000 financial advisors in the US and the Labor Department projects that number will grow by 30 percent through 2018," said Jim Stueve, president of RidgeWorth. "Advisors will need to better differentiate themselves in such a crowded marketplace."
Recommended For You
In its whitepaper "You are Your Brand: The PHD Personal Branding Process" RidgeWorth analyzes what a strong personal brand can do for a financial advisor practice and explains the elements needed to develop a successful advisor brand. Finally, the paper outlines options for reinforcing a personal brand and specifies some ways in which advisors can measure the success of their brand. Each quarter, the whitepaper will be supported by new workbooks and sample templates related to the series of four questions and will be available on the web and through RidgeWorth's regional wholesalers.
Advisors can access the suite of PHD Personal Branding resources at www.ridgeworth.com/get-your-phd.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
