Mark Twain said, “It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” This applies even more to a body of knowledge that changes rapidly. In the voluntary business, the wisdom generally accepted 10 years ago now has become the myths that limit our ability to take full advantage of the voluntary opportunity.
One key to success is the ability to adapt. And that means staying abreast of change, dropping old (but no longer true) beliefs and embracing new realities. Consider the following statements, still repeated on occasion by brokers.
These products appeal primarily to blue-collar workers. This might have been true at once, but that time is gone. Today, 43 percent of blue-collar employees own at least one voluntary product. But catching up to them, 31 percent of professional and managerial employees own at least one voluntary product.
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
