WASHINGTON (AP) — President Barack Obama's re-election team, seeking to infuse a bit of positivity into the biting general election campaign, released a new television ad Monday portraying an America on the rise and urging voters to stick with the president.

In a shift from many of the campaign's earlier ads, this latest commercial focuses entirely on promoting Obama's record and makes no direct attacks on his presumptive Republican presidential rival, Mitt Romney.

The approach underscores the campaign's recognition that Obama can't win a second term simply by attacking his opponent. Obama also needs to make the case that, despite continued economic unease, he has made things better for the American people and is the right steward for the economy going forward.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.