Even with increased scrutiny on health insurance carriers, a new poll finds brand equity remains strong among top-ranked health insurers.
Harris Interactive, a market research firm, released Monday results of its "Harris Poll Equitrend," which polled more than 38,000 Americans about lifestyle, product and service brands.
Debra Richman, senior vice president of Healthcare Business Development & Strategy at Harris Interactive says that, as a number of health insurance reforms inch closer to implementation, brand equity has become an important new battleground for health insurers.
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