I guess I've been in journalism—such as it is these days—for two decades now. And if there's one thing I'm constantly reminded of, it's that writers and readers are often on very different pages.
My first journalism professor pointed this out years ago when he asked the room full of would-be cub reporters what the most read part of any daily newspaper was. No one offered up the right answer—which, of course, was the obituaries. Needless to say, it sits comfortably at the bottom of the journalism pecking order—the purgatory every young reporter is sentenced to begin their career. We hate it. Readers love it.
I used to think politicians were equally out of touch with their electorate, and I'm often proven right. But as the election cycle really starts to ramp up—and after our own in-house debacle this week—I'm starting to wonder.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.