Amy Grant, a pop singer famous for starting out in gospel, is promoting long-term care planning through a campaign organized by the National Association of Insurance Commissioners.

The NAIC, based in Kansas City, Mo., recently hired Grant to help it educate consumers about insurance.

The first major, high-profile effort in the campaign is a press release aimed at "boomers in the Sandwich Generation."

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.