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Losing the popularity contest

Food labels are simple things that give us information about something pretty darn simple. So it was only a matter of time until someone thought it may be a good idea to put a label on something thats actually really confusing.

By Kathryn Mayer | Updated on June 22, 2012

Food labels are simple things that give us information about something pretty darn simple. So it was only a matter of time until someone thought it may be a good idea to put a label on something that’s actually really confusing.

Health insurance labels—which the PPACA requires that health insurance providers make available so consumers can clearly understand what they’re getting with their health plan—are an easy concept. They allow consumers to take a more active role in their health care by comparing prices and educating themselves. This isn’t anything remotely controversial (right?), so it’s understandable (but, at the same time, a little hard to believe) that labels are the most popular provision of the health reform law.

Why am I bringing up this information days before the Supreme Court announces its decision on health care? One, because it tells us that no one really understands health insurance (shocking). Two, it shows us that the PPACA in its entirety really isn’t that popular.

Of course the whole linchpin of the law, the individual mandate, wouldn’t win any popularity contest—no matter how jaded the high school.

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