According to the 2012 Canadian Incentive Trends Survey, Canadian companies have considerably increased their use of corporate employee incentive programs over the past two years. And despite continued economic uncertainty, the majority of executives and program managers confirmed that they have no plans to reduce their incentive program budgets in the next 12 months.
The survey shows a 46 percent increase from 2010, and a 21 percent increase from 2011, in the number of companies using incentives for employee programs. When asked how they have used incentive programs, 38 percent said other uses (sales and channel programs), marketing programs (37 percent), referrals for new customers/employees (34 percent), contests/lotteries (28 percent), customer loyalty/appreciation programs (27 percent), and customer retention programs (14 percent).
Corporate incentives
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