From the death of a breadwinner to the destruction of a home, insurance always provides a solution to a big worry. However, one type of insurance seems to stand out in triggering some worries of its own: long-term care insurance.
While the need for LTC planning has never been more widely recognized, many consumers continue to drag their feet when it comes to acting on LTC insurance recommendations. To overcome that reluctance, it's critical to understand the worries that lie beneath the surface and to proactively address them—even before your clients do.
The mind of the LTC insurance buyer
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
