What's the best way to reach a younger generation of workers who, for the most part, have a largely hopeless view of their eventual retirement?
ING U.S. has joined the mobile media revolution – and the popular gaming business – by creating its own mobile game app, one completely (but subtly) centered on the idea of helping younger employees understand the fundamentals of investing and actually saving for retirement.
STRUCT, available for free on the App Store for iPhone, iPod touch and iPads, hopes to even out a playing field that currently sees 141 million Americans actively involved in video games, and only 61 million actively involved in retirement saving. iPhone users also tend to play games almost 15 hours a month, making them a good prospect.
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