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Short retirement enrollment meetings keep 'em engaged

A 10-minute retirement plan enrollment session is more likely to get people to sign up than a long, drawn out benefits meeting, according to Diversified.

By Paula Aven Gladych | Updated on July 25, 2012

More people will sign up for a company retirement plan if the benefits meeting content is scaled back, according to a new smart paper by Diversified.

Instead of planning a 45-minute enrollment meeting that allows participants to review the company retirement plan, eligibility rules, employer match, investment options and loan availability, Diversified says less is more.  Enrollment success is best achieved in 10 minutes or less.

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