Getting clients to recognize your stellar service

If your clients are not talking about how great you are – perhaps, just perhaps, they don’t recognize all that you do for them. If a client has been working with a financial advisor for a few years, do they recognize all the above and beyond activities that are being done for them or do they consider it just regular service?

Do your clients know how unique you are compared to the competition? Do they have something interesting to tell their friends and colleagues about what you do?

I was on a flight to Atlanta earlier this week and the pilot came on the loudspeaker and told us all to look out the right side of the plane at the “absolutely magnificent view of the city of Atlanta tonight!” I fly a decent amount and have seen skylines of cities at night before and I downplayed the pilot’s comments. But, because of how excited he was and because he kept on talking about the view, I looked. He was right!