Search
 

Behavioral economics and selling voluntary benefits

How we can create a sense of behavioral urgency in enrollment?

By Marty Traynor | Updated on August 31, 2012

Recently, National Public Radio featured a discussion of a University of Chicago study about the impact of short-term incentives on student performance. The introduction to the radio piece was along the lines of “does bribing kids to get better grades work?” 

As a father of four, I certainly know that parents usually say it’s a bad idea to bribe children. But I also know that in reality parents bribe their kids all the time. If you don’t believe me, simply imagine the discussion about driving privileges between a teenager and their parent: “You can’t drive the car unless you keep your grades up.” (Parents everywhere give thanks to the auto insurance industry for good student discounts.)   

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.