Wendy Gibson has joined BenefitMall as chief marketing officer. In the newly created position, Gibson will lead the marketing team and be responsible for the employee benefits and payroll services firm's overall go-to-market strategy.

Gibson brings more than 20 years of marketing, sales and leadership experience. During her career she has helped companies, both start-ups and established corporations, increase their growth through product innovation, business development, sales, brand launches and marketing campaigns. She also brings M&A experience including integrating employees, companies and products.

Most recently, Gibson was chief marketing officer at Dallas-based Telligent, where she led the company's global marketing strategy and helped build it to a major provider of social enterprise community and collaboration software. Gibson started her career at American Airlines and Sabre in various marketing, sales and business development positions. She also held CMO and COO roles at Skywire Software where she was instrumental in growing the company which led to the acquisition by Oracle Corporation. At Oracle, Gibson was vice president of business development and product marketing for its Insurance Global Business Unit. Shealso held the position of vice president of marketing at Handango, an open mobile app marketplace.