Over the past decade, there's been a consistent rise in the popularity and importance of consumer-oriented, cost-conscious employee health plans.
A similar emphasis is now being placed on open-market solutions—namely, both public and private insurance exchanges. Employee benefit offerings are more important than ever, and plans are becoming increasingly competitive. By creating an employee-centric benefits marketplace, employers can offer a more desirable compensation package and maintain a solid retention rate.
Employers may turn to their brokers for guidance in developing a benefit strategy in a private exchange. But how can brokers better serve their clients in the marketplace environment?
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