The Plan Sponsor Council of America (PSCA) wants employers to promote the benefits of saving for retirement every day of the year. It released an advertising campaign that will allow plan sponsors to celebrate their retirement plans.
"We want plan sponsors to promote that every day can be 401(k)/403(b) Day for participants," said Robert Benish, PSCA's Executive Director. "Plan sponsors are so busy and overwhelmed that they don't have the time to focus on only one day in September. We want employers to use this communications campaign when it works best for them – and when it is right for their employees."
The 2012 401(k)/403(b) Day campaign, "Dream Like a Kid," uses nostalgic kid-themed graphics to grab employees' attention. The key messages provide information and education regarding saving for retirement in actionable terms using "retro" images. These images are cleverly tied into three headlines: Up, Up, & Away, Pedal to the Medal, and Do the Math.
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Each theme includes an 11×17-inch poster, matching flyer and 6×9-inch mailable postcard. Each theme can be customized for your company and dates of company events.
It used to be that 401(k)/403(b) Day was the first Friday after Labor Day, but this year, people in the industry began focusing on just getting the message out every day, encouraging them to kickstart their retirement savings.
"The 401(k) has proven itself to be one of the most important, yet at times unappreciated, benefits for millions of Americans. The bottom line is that without our 401(k)/403(b) plans, most of us will be unable to retire comfortably and enjoy the quality of life we so richly deserve," said Benish. PSCA's 401(k)/403(b) Plan provides employers communication resources to help employees celebrate their future by taking advantage of this incredible employee benefit to save for retirement.
All of the materials are available on psca.org.
The Plan Sponsor Council of America (PSCA), a national, non-profit association of 1,200 companies and their six million employees, advocates increased retirement security through profit sharing, 401(k), and related defined contribution programs to federal policymakers.
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