INDIANAPOLIS (AP) — The health care overhaul is poised to pour billions of dollars into an insurance industry thirsty for customers, according to health care consultant PwC.

The massive federal law aims to cover millions of uninsured people and will take a major step toward that goal in 2014, when the government starts offering tax credits to help many Americans buy coverage through online exchanges. Those exchanges will act as virtual marketplaces for customers to comparison shop for the right coverage.

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