The number of individuals who used the Internet to research individual insurance or annuity products rose more than 60 percent in the past six years, according to new research by LIMRA.
Sixty-one percent of consumers who researched individual insurance or annuity products did so online, compared to 38 percent who looked online in 2006.
Sixty-nine percent of consumers sought information from agents, brokers and advisors, who they viewed as a valuable and influential information sources, said Mary Art, research director, LIMRA technology research.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
