Search
 

A new era for employee benefits

The employee benefits industry has officially arrived in a new era. Im calling it the age of coopetition.

By Mike Sullivan | Updated on November 06, 2012

The employee benefits industry has officially arrived in a new era. I’m calling it the age of “coopetition.” Think of it as cooperative competition. I didn’t coin the phrase, but it aptly describes the predominant force at play in our field today. I can’t give you the exact start date—although a line in the sand may have been drawn the day the Supreme Court upheld health care reform. Honestly, it doesn’t matter. What is significant is that we are no longer doing business the way we did even one year ago.

Many of my days are spent talking with benefit advisors, carriers, technology firms and businesses about how they can work with our company to bolster their position in the marketplace. Other days, I’m in discussions with outside entities trying to set up agreements to leverage our mutual assets.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.