Charles Schwab has expanded its suite of mobile capabilities for advisors. The new Schwab Advisor Center app for the iPad allows advisors to access key client data such as balances, positions and transactions.
The app is customized for the tablet format, including large charts that offer insights into daily account movements and scrolling quotes that help advisors track the movements of the indices, stocks and funds that are most important to them.
"Advisors have told us they're using iPads to access key client information and custodian websites while away from their desks," said Neesha Hathi, senior vice president of technology for Schwab Advisor Services.
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"It's also becoming common for advisors to load reports and presentations on their iPads so they can use them in client meetings. We hope our new Schwab Advisor Center app for the iPad will help advisors become even more productive, and also assist them in delivering an enhanced client experience."
Advisors can further customize the app by adding stock and mutual fund quotes to the ticker at the bottom of the screen. The new position charts give advisors a snapshot view of how an account's equity or mutual fund's positions are performing over the course of a day.
They also show a graphical representation of both recent changes in the price of all positions in an account and relative size of the position. Pop-up details for account balances and history allow advisors to access the data they need all in one view.
Earlier this year, Schwab announced the launch of the advisor app for iPhone, which currently has had nearly 4,000 downloads. The app allows advisors to view their clients' account balances, positions and transactions, and they can easily tap into the real-time data they need from Schwab Advisor Center without having to be tied to their desks.
The mobile apps are part of a broader effort to deliver Schwab Advisor Center data where and how advisors need it. Additionally, advisors' clients who want on the go access to their accounts can use Schwab's mobile apps for iPhone, iPad and Android, as well as Schwab's mobile website to keep up with their accounts and to access features like Schwab Mobile Deposit.
"Our mobile offering is one of the backbones for enhancing how advisors and their clients interact with us and with each other," Hathi added. "This will be a key and ongoing area of investment for us in 2013."
The Charles Schwab Corporation is a leading provider of financial services, with more than 300 offices and 8.7 million active brokerage accounts, 1.5 million corporate retirement plan participants, 844,000 banking accounts, and $1.89 trillion in client assets as of Sept. 30, 2012.
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