A few years ago, a bestselling book called “The Tipping Point” was on the NY Times list for many weeks. Written by author Malcolm Gladwell, the treatise was wildly popular when it was published in 2000, and it has had a strong following since publication.

As Gladwell states, the book is “about change. In particular, it’s a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does.” He further postulates “that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics.” The tipping point is “the moment of critical mass, the threshold, the boiling point.”

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