Vanguard had a banner year in 2012, attracting $130.4 billion in net cash inflow through November 2012, including $46.4 billion in ETFs. This surpasses Vanguard's previous record of $104 billion in net cash inflow in 2007.

This also exceeds the previous industry record of $129.6 billion set in 2008 by JP Morgan, according to Strategic Insight data. Vanguard had $72.3 billion in equity funds, $6.3 billion in balanced funds, $54.4 billion in bond funds and outflows of just over $2.5 billion in money market funds in 2012.

Since December of last year, Vanguard has lowered expense ratios on 40 of its exchange-traded funds.

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