Through a joint effort with employees and agents, New York Life raised more than $5 million for those in need during the last two months of 2012.
More than 4,000 employees and agents raised $3.3 million through the company's Give for Good giving campaign. Employees and agents had the opportunity to donate to charities of their choice and raise funds through an online auction and various activities. The total amount raised exceeded what was raised in the 2011 campaign by 22 percent.
Employees, agents and retirees also contributed almost a quarter of a million dollars to the American Red Cross, Feeding America and other nonprofit agencies focused on Superstorm Sandy victims and recovery efforts in New York, New Jersey and Connecticut. The company committed $1 million to these nonprofits and matched the approximately $250,000 raised by employees.
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In response to the storm's impact on more than 100 of New York Life's own employees, the company established the NYLIC Family Disaster Assistance Fund with a donation of $200,000. This was supplemented by donations from employees and agents and a contribution of $12,000 from the employees of Seguros Monterrey, New York Life's affiliate in Mexico. In total, nearly $280,000 has been collected to date. Employees and agents also volunteered through the company and on their own to help people recovering from Sandy by donating supplies, clothing and participating in blood drives.
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