ST. PAUL, Minn. (AP) — Big changes are coming in how a fourth of all Minnesotans get health insurance as the state rushes to build a new kind of marketplace that will help about 1.3 million people choose their best coverage options.
It's called a health care exchange, a centerpiece of the Obama administration's health care overhaul. If it lives up to advance billing, consumers will go to a web site similar to Expedia or Travelocity where they can get the information they need to choose a plan, learn if they qualify for financial assistance and sign up — all in less than an hour.
Leading this construction project is April Todd-Malmlov, a 35-year-old mother of two who grew up in the small northwestern Minnesota town of Halstad and shows a knack for rattling off facts and figures without notes. For the past two years, she's been grappling with them as executive director of Minnesota's health care exchange.
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