Some positive feedback for both institutional-level and individual retirement advisors: A new survey shows that investors feel more confidence in your trustworthiness than they do in larger financial firms. But they'd like a fiduciary arrangement, to insure that you really are putting their interests ahead of your own.

New research conducted by Cerulli Associates indicates that households show a considerably higher level of trust for their individual retirement advisors than they feel for individual financial companies, a holdover from the darkest days of the financial crisis.

Scott Smith, a director with Cerulli, says that recent surveys indicate that only a quarter of households believe that financial firms take investors' best interests into consideration when coming up with products or service options – and the numbers remained the same in both 2008 and 2012.

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