Forty-seven percent of workers say an employer's online reputation is equally as important as what's included in a job offer, and 45 percent of workers say an employer's social media site is an influential employment factor, according to a survey by Spherion Staffing Services.
Another 76 percent of respondents who are happy with their employers' online reputations report feeling satisfied with their jobs as opposed to 20 percent of respondents not satisfied with their employers' online reputations. Despite this, only 27 percent of employers agree that social media influences how a candidate views the organization, and 44 percent of respondents value a great online reputation.
When it comes to the company mission, respondents who say their employers' missions are clear and attained are three times more satisfied than those who say their employers lack clear missions. Still, 23 percent of respondents report that their organizations fail to have clear missions.
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The survey also finds that 54 percent of employers say they work hard to promote their cultures and missions online as well as their daily operations while 46 percent of respondents say their organizations effectively communicate their corporate missions. Although 45 percent of employers have social media strategies, an increase by 21 percentage points, only 30 percent say their strategies are successful. Facebook is the most popular social media site for employers, as cited by 61 percent of employers.
Regarding motivation and retention, only 6 percent of employers use social media to do so, marking a major decline from 20 percent in 2010. Twenty-eight percent of employers rely on social media to recruit new talent, a drop of 16 percentage points from 2010.
"Organizations must become socially engaged in order to drive key business outcomes, such as talent attraction, engagement, satisfaction, and positive brand awareness and reputation," says Sandy Mazur, division president of Spherion Staffing Services. "Decisions, including whether people want to work for your organization, whether to stay with your organization, whether to sing your praises socially or not, are all highly dependent on your ability to be socially-engaged and socially-adept."
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