They say there are two kinds of people in the world: Those who believe there are two kinds of people in the world and those who don't.

What this little joke reveals is a truth that has helped practitioners of the psychological and philosophical arts for centuries. It's called the dichotomy test. I've actually used it successfully to help people discover the meaning of their life, but I'll leave that and my uncanny ability to interpret dreams for another time. This is about getting 401(k) investors to do the right thing.

The financial world is replete with dichotomies. For example, there's bulls and bears; fear and greed; and, stocks and bonds. We all know (or should know) the most important thing a 401(k) investor can do to increase the odds of living a happy retirement: save more. Yet we repeatedly see employees not acting in their own best interests. How do we motivate these folks to save more?

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That's where this week's dichotomy test comes in. Which do you believe is more likely to inspire 401(k) investors to save more: A list of Do's or a list of Don'ts.

(To participate in this test, first read "7 Simple Saving Secrets Every 401k Investor Should Know" and then read "The Ten 'Don't's of 401k Investing" – but you can wait to read them until you're done with this article.)

For now, consider this story.

When I was in fifth grade, our teacher often would let us go outside and play kickball if we got our work done early. Sometimes, in the anticipation of the event, a classmate would ask, a bit prematurely, "Are you going to let us go out and play kickball?"

My teacher would invariably respond, "By asking me, you just gave me a million reasons to say, 'no.""

Some people repel at the thought of being told what to do. This is usually the standard modus operandi for children going through a certain age. You know what I mean. If you want a kid to do something, tell him to do the opposite. I've heard people call this "child psychology" or "reverse psychology." This behavior pattern disappears as we grow older and discover the folly of predictable rebellion. Still, some adults retain a vestige of this and prefer not to be told what to do.

Despite this aversion, most adults do exhibit a self-preservation urge that elevates the importance of knowing what could be harmful to them. This allows them to regularly avoid these dangers. (Who knows? It might be that most adults have this tendency because those that didn't never survived into adulthood.) For these people, a list of "don'ts" takes on far greater importance than a list of "do's."

Another way to look at this is to overlay the classic fear and greed dichotomy on top of it. One might say those motivated by fear are more likely to abide a list of "don'ts" while those motivated by greed will take more kindly to a list of "do's." The beauty of this debate is that there's no reason to limit yourself to one type of list or another. If you're working with a typical 401(k) plan, you'll have a number of employees who'll need to be motivated. Some will be motivated by "do's." Some will be motivated by "don'ts." You don't need a PhD in psychology because you don't need to know which list motivates which people. Use both. The employees will decide for themselves which they prefer.

So take a look at the two articles referenced earlier. Read them both. Which article did you personally find more motivating? Is that consistent with your general preference for "Do's" and "Don'ts" list? Share your answers in the comment section below. Do it or Don't not do it. It doesn't matter to me. You get to pick your own poison.

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Christopher Carosa

Chris Carosa has been writing a weekly article and monthly column for BenefitsPRO online and BenefitsPRO Magazine since 2011 and is a nationally recognized award-winning writer, researcher and speaker. He’s written seven books, including From Cradle to Retire: The Child IRA; Hey! What’s My Number? – How to Increase the Odds You Will Retire in Comfort; A Pizza The Action: Everything I Ever Learned About Business I Learned By Working in a Pizza Stand at the Erie County Fair; and the widely acclaimed 401(k) Fiduciary Solutions. Carosa is also Chief Contributing Editor of the authoritative trade journal FiduciaryNews.com and publisher of the Mendon-Honeoye Falls-Lima Sentinel, a weekly community newspaper he founded in 1989. Currently serving as President of the National Society of Newspaper Columnists and with more than 1,000 articles published in various publications, he appears regularly in the national media. A “parallel” entrepreneur, he actively runs a handful of businesses, including a small boutique investment adviser, providing hands-on experience for his writing. A trained astrophysicist, he also holds an MBA and has been designated a Certified Trust and Financial Advisor. Share your thoughts and story ideas with him through Facebook (https://www.facebook.com/christophercarosa/)and Twitter (https://twitter.com/ChrisCarosa).