At a conference in December, one of my business contacts who was on the program told me: "Enrollment is dead — but I don't want to say that as a speaker." As the session went on, I thought about what we he said and decided he was right, at least, from a certain point of view.
In the voluntary world, we've never thought of enrollment as the simple act of recording a benefit election from an employee, though that's what brokers and insurers think of when they use the word.
No, we think of enrollment in terms of a process — the process of assisting employees in making good, educated choices in the benefits they elect. As part of this process, we help them record those elections for the employer and insurers. This is a communication process.
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