More employers are relying on new technologies to promote health engagement and attain targeted employee behavior changes, according to a new study by Buck Consultants and WorldatWork.
Specifically, 62 percent of respondents report using gamification and believe it is most effective, and 31 percent of respondents say they are likely to implement gamification in the next year. Fifty percent of respondents use social networking, though there are concerns over personal privacy. Another 36 percent of respondents use mobile technology, which is the least used, but 40 percent of respondents say they expect to rely on mobile technology in the future.
Additionally, 73 percent of respondents say they have implemented health engagement strategies, measure communication effective have a health engagement strategy in place and measurement of communication effectiveness, but return on investment could use more help.
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