LONDON (AP) — Britain’s financial services regulator has fined insurer Prudential PLC 30 million pounds ($45.5 million) and censured its chief executive, over the company’s handling of a failed bid to acquire rival the Asian subsidiary of American International Group in 2010

The fine from the Financial Services Authority centers on Prudential’s ambitious attempt to buy AIA for 35.5 billion pounds, a bid that eventually collapsed after both parties failed to agree on a price.

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