Most Americans lack awareness of their insurance options as a part of the Affordable Care Act and are unsure whether they would qualify for financial assistance for health insurance, according to a series of focus groups by Intuit TurboTax.

"Consumers who take a more active role in their health care decisions get the best outcome for both their health and their wallet," says Jane Sarasohn-Kahn, health economist and adviser to the American Tax & Financial Center at TurboTax. "We encourage Americans to be engaged in their health care decisions starting now. Research shows that Americans spend much more time researching the purchase of an automobile compared with seeking information on picking their personal physician. Isn't it worth investing a few hours over the next few months to get the best health care for you and your family?"

TurboTax states that engaging in health care is particularly important for those who plan to fund health insurance through a government subsidy along with monthly out-of-pocket expenses. For a family of four earning $50,000, it would be eligible for a subsidy of approximately $7,500 in 2014. This is projected to fund about 70 percent of the insurance premium. The rest of the premium would be paid by the family at $282 per month.