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ING U.S. to change name after proposed IPO

ING U.S. will rebrand itself as Voya Financial after its parent company, Amsterdam-based ING Group, divests ING U.S. in an initial public offering.

By Paula Aven Gladych | Updated on April 12, 2013

ING U.S. will rebrand itself as Voya Financial after its parent company, Amsterdam-based ING Group, divests ING U.S. in an initial public offering.

ING U.S. will start the rebranding process following the proposed IPO.  The effort is expected to take about 24 months once it is started, and ING U.S. would not use its new name and logo commercially until the rebranding process has been completed.  The Voya Financial identity would, however, be reflected in the company’s new ticker symbol (NYSE: VOYA) after the IPO.

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