The fate of public exchanges under health reform is still up in the air as states struggle with implementation, but private exchanges are gaining momentum among insurers and employers alike.

Health consulting firm Mercer said that 10 major insurance carriers—including Aetna, Cigna, Humana, UnitedHealthcare and a number of Blue Cross and Blue Shield plans—have signed on to the firm's private exchange for 2014 enrollment.

The consulting firm in January announced the launch of Mercer Marketplace, a private benefits exchange designed to help employers and employees by offering them a one-stop-shop for their benefits from multiple insurance providers.

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