Workers look for employers with a strong brand, especially as the talent war continues to grow and employee confidence steadily improves, according to new research by Randstad US.
The employer brand, the research found, should not only include a positive public perception but also a carefully designed employee value proposition.
"An employer brand is a billboard for the organization, and the importance of this public sentiment goes beyond recruitment efforts," said Jim Link, managing director of human resources for Randstad US.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
