As critical illness policies become more popular, carriers are tweaking the structure and delivery of the products to meet both employer and employee needs, particularly as the new health care law facilitates the greater use of high-deductible plans.
Sales tactics also are evolving, not only for group and worksite plans, but for individual plans for the self-employed, very small businesses and even as an adjunct for additional homeowner protection.
Sales increasing
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
