Mercer is getting creative with its retirement education program. The company has launched "Uncover the Numbers," an online retirement planning and education campaign for employees of the 401(k) plans it administers.
Using a theme of numbers related to retirement, the program offers game-like interactivity to engage individuals' natural curiosity while delivering helpful retirement planning insights.
The program addresses key findings from the Mercer Workplace Survey, which found that employees are worried about being financially ready for retirement, are considering delaying retirement in record numbers and agree that saving for retirement is their personal responsibility. The research pointed to the need for accessible and relevant information to help employees become confident and successful retirement savers.
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"Uncover the Numbers" will be a year-long campaign, with new content to be introduced in the fall. The user experience begins by clicking on one of the prominent numbers displayed on the home page. Then a short clue about the number's meaning for retirement savers is shown, which leads to a complete answer along with more related educational content, such as videos, calculators and infographics. Visitors can also share the site through social media postings and email.
A public version of the site is also available at uncoverthenumbers.com/mercer.
Mercer is a global consulting leader in talent, health, retirement, and investments.
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