The Employee Benefit Apocalypse

My 15-year-old son loves a TV show called “The Walking Dead.” Essentially life has changed dramatically for a group of people and they must defend themselves against a zombie apocalypse. Some might equate this to normal people trying to sift through and understand mountains of government regulations. Whether it’s vampires, witches or Mayan calendars, we love apocalyptic entertainment and it’s partly because the theme is consistent: Rise up to the challenge, be smart, work hard, and do what it takes to survive. Adapt. Cockroaches get high marks for their ability to find crevices and withstand persecution. For those of you closer to the coasts, these bugs are known to fly at you causing panic and fear in a ruse to get away.  While not typically a creature warranting noble comparison, I couldn’t think of a better creature that exemplifies surviving. 

The Patient Protection and Affordable Care Act is changing the game for employee benefit professionals. The benefits industry has already faced many challenges and there’s no doubt there will be more. Adaptation is critical and figuring out new ways to generate revenue and unique places to prospect will benefit you greatly.