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PPACA regulators tackle broker compensation

Agents and brokers who want to help clients enroll in health insurance exchanges will be able to do so once they register with regulators and will get paid according to what the market will bear.

By Allen Greenberg | Updated on May 09, 2013
HHS Secretary Kathleen Sebelius, center, with various state insurance commissioners and insurance industry executives at the White House in 2010. (AP Photo/Gerald Herbert)

Agents and brokers who want to help their clients enroll in coverage through one of the coming federal health insurance exchanges will be able to do so once they register with regulators and will get paid according to what the market will bear.

On the other hand, state-based exchanges, or “marketplaces” as the government is now calling them, will have the power to set their own compensation standards, including deciding whether they or issuers pay broker commissions.

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