While in Manhattan on business last week, I happened to score tickets to the red carpet premiere of the new movie "Star Trek Into Darkness." A funny thing happened as I stood in the front row of the paparazzi line amidst hordes of barely adult Chris Pine groupies. An older couple wearing shiny yellow Star Trek jackets were led in beside me. Maybe, I thought, they herded all the aging fans into a far away corner. But that wasn't the funny thing. 

This was: I turned to the gray haired fellow and started a conversation. In the course of the usual pleasantries, I told him I wrote about an esoteric financial topic that only a small niche market cares about. I added I thought it was important enough for everyone to care about, but admitted, in that "aw shucks" way I've come to perfect, they probably never would. 

The man, definitely of sophisticated bearing, asked me the name of the topic. I said I write articles on all types of matters pertaining to "fiduciary," but then quickly allowed him to deny any knowledge of the significance of the word. 

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Christopher Carosa

Chris Carosa has been writing a weekly article and monthly column for BenefitsPRO online and BenefitsPRO Magazine since 2011 and is a nationally recognized award-winning writer, researcher and speaker. He’s written seven books, including From Cradle to Retire: The Child IRA; Hey! What’s My Number? – How to Increase the Odds You Will Retire in Comfort; A Pizza The Action: Everything I Ever Learned About Business I Learned By Working in a Pizza Stand at the Erie County Fair; and the widely acclaimed 401(k) Fiduciary Solutions. Carosa is also Chief Contributing Editor of the authoritative trade journal FiduciaryNews.com and publisher of the Mendon-Honeoye Falls-Lima Sentinel, a weekly community newspaper he founded in 1989. Currently serving as President of the National Society of Newspaper Columnists and with more than 1,000 articles published in various publications, he appears regularly in the national media. A “parallel” entrepreneur, he actively runs a handful of businesses, including a small boutique investment adviser, providing hands-on experience for his writing. A trained astrophysicist, he also holds an MBA and has been designated a Certified Trust and Financial Advisor. Share your thoughts and story ideas with him through Facebook (https://www.facebook.com/christophercarosa/)and Twitter (https://twitter.com/ChrisCarosa).