Although more than half of employers use social media for internal communications, they are unsure of its effectiveness, according to a survey by global professional services company Towers Watson.
In fact, 56 percent of respondents say they use social media tools for internal communications in an effort to build a corporate community; however, only 30 to 40 percent of respondents believe social media tools are effective. Just 40 percent of respondents consider social media cost-effective.
Another 41 percent of respondents say they effectively create a shared experience with employees as a whole, though only 23 percent of respondents believe this is true for remote workers.
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