Although more than half of employers use social media for internal communications, they are unsure of its effectiveness, according to a survey by global professional services company Towers Watson.
In fact, 56 percent of respondents say they use social media tools for internal communications in an effort to build a corporate community; however, only 30 to 40 percent of respondents believe social media tools are effective. Just 40 percent of respondents consider social media cost-effective.
Another 41 percent of respondents say they effectively create a shared experience with employees as a whole, though only 23 percent of respondents believe this is true for remote workers.
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Despite the findings, Kathryn Yates, global leader of communication consulting at Towers Watson, said social media can be powerful.
"As today's workforce evolves, we know from our research that the growing number of remote workers are looking for clear communication, to be treated with integrity, and want coaching and support from afar. For employers to effectively engage and retain remote workers, they will need to connect them with their leaders, managers and colleagues. We think social media tools can be a real help in making this connection," said Yates.
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