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Employers question effectiveness of social media

Although more than half of employers use social media for internal communications, they are unsure of its effectiveness, according to a new survey by global professional services company Towers Watson.

By Amanda McGrory-Dixon | Updated on May 24, 2013

Although more than half of employers use social media for internal communications, they are unsure of its effectiveness, according to a survey by global professional services company Towers Watson.

In fact, 56 percent of respondents say they use social media tools for internal communications in an effort to build a corporate community; however, only 30 to 40 percent of respondents believe social media tools are effective. Just 40 percent of respondents consider social media cost-effective.

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