"Plugging into a major engine."
That's how Jeff Fallick, founder and president of Mountain View, Calif.-based Fallick Insurance, described his firm's acquisition by benefits industry powerhouse Digital Insurance.
The companies announced the acquisition late Wednesday, describing the strategy around the deal as a way for Digital to expand its Northern California presence. Fallick's seven employees will join the 15-employee Digital Benefit Advisors Los Altos/Silicon Valley office. Fallick provided employee benefits services to some 175 Bay area employers.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
