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When we surveyed benefits professionals early last year, they remained dubious about the Patient Protection and Affordable Care Act, with roughly two-thirds of them predicting the legislation would be scaled down or overturned altogether. Just 12 months later—12 months that included a Supreme Court ruling in favor of PPACA and an Obama victory at the polls—they’ve changed their tune. Now nearly 80 percent of benefits professionals believe PPACA will be implemented fully sometime next time.
With that in mind, we took advantage of this year’s Benefits Selling/Oliver Wyman 2013 Health Care Survey, to ask nearly 400 benefits professionals how PPACA would change their business models post-2014 and what strategic changes they were considering. We asked them to predict what “value add” will look like in the post-reform world and how they’re planning to compete. Here’s what they told us.
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